Click frauds: Google responds

Date: February 07, 2007
Source: emarketer.com


Last week, Click Forensics published a report claiming that the overall industry average click fraud rate for the fourth quarter of 2006 was 14.2% (see: Click Fraud Reportedly Up).

Shortly thereafter, IncreMental Advantage issued a report asserting that click fraud cost Internet advertisers $666 million in 2006.

Not surprisingly, Google disputes those numbers.

In his blog, Shurman Ghosemajumder, business product manager for trust and safety at Google, countered, saying that third-party click fraud estimates don't add up.

"On a basic level, these numbers are much higher than what we see at Google, and are not at all representative of the actual statistics of our network," wrote Mr. Ghosemajumder. "The point is that their data collection methods are inherently flawed and any resemblance their numbers could have to reality would be coincidental."
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