Cybercrime: losses of two-thirds
Date: June 30, 2007Source: businessedge.ca
That's the message emerging from a spate of attacks on businesses that range from corporate identity theft to cyber-dissing to the posting of deceptive video clips.
It's starting to become a serious problem, according to young computer whiz Michael Furdyk, who addressed online corporate reputation at the CIPS Informatics 2007 Conference held recently in Halifax.
"Right after this session, you should go out and register the most obvious protest site relating to your business," he counselled, "and then use it constructively to deal with people who are annoyed with your company."
Furdyk is the co-founder of Taking IT Global, a youth-driven organization that pushes positive uses of technology around the world.
Most large firms have already snapped up obvious protest sites so they don't fall into the hands of a disgruntled customer or ex-employee. Walmartsucks.com and Fordsucks.com are long gone, and Aircanadasucks.com is "parked" by a Toronto-area company.
But there's no thwarting a really determined protester. United Airlines can't do much about Untied.com, a delightful if scary site full of tales of abandoned passengers and airline employees who are "treated like pets."
Politicians (Bushsucks.com) and even cities (Calgary sucks.com) are certainly not immune. Perhaps the most intelligent approach is that of Dallas-based Southwest Airlines, which uses southwestsucks.com to tell you how much they care about you, then links you to their reservation system.
Original article
Add comment
Email to a Friend
