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Internet fraud: click ads frauds

Date: October 23, 2007
Source: computerworld.com.my


Companies like Google and Yahoo that control major online advertising networks have not met their pledge to aggressively ferret-out click fraud among their affiliate partners, driving growth of the problem across the entire Web industry, according to new research estimates.

Click Forensics -- an independent click fraud monitoring and reporting service that markets itself as an online version of the TV industry's Nielsen ratings system -- released its latest statistics tracking Internet advertising trends on Friday, and the group reported that the issue of fraudulent ad traffic continues thrive on the Web.

According to the company, roughly 16.2 percent of all online ad clicks were derived via click fraud during the third quarter of 2007 compared to a rate of 13.8 percent for the same period during 2006 and up from 15.8 percent of all traffic during the second quarter of this year.

Even more concerning, Click Forensics leaders said, is the report's finding that the average rate of click fraud -- most often carried out by software programs designed to mimic legitimate traffic -- continues to rise on major search engine networks, including Google's AdSense and the Yahoo Publisher Network.

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