Click fraud forensics
Date: December 18, 2007Source: blog.wired.com
Just a few years ago, click fraud looked like a looming time bomb that could bring down the world's largest internet company. (Google's former CFO George Reyes warned investors in 2004 that it was a threat to the company's business model.)
Now there's an entire cottage industry built around it, with countless click fraud detection services available from badly named companies such as Eztrackz and WhosClickingWho.com. (Shouldn't that be whosclickingwhom.com, by the way?)
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