Phishing study
Date: May 05, 2006Source: blogs.chron.com
According to the post, up to 90% of participants of the study were fooled by a bogus URL meant to closely resemble a legitimage banking site. In the study, entitled Why Phishing Works , it is noted that better measures should be implemented to alert web surfers when sites are legitimate and when they are not.
Here are some highlights of the study:
* Cues that are supposed to help you figure out whether a site is legit, such as address bar, status bar or security indicators, weren't even looked at by 23% of participants.
* There was no significant difference between the performance of men vs. women, older people vs. younger people or people at different education/Web savvy levels. In other words, everybody got fooled at about the same rate.
* Other phish sites that fooled most participants included a variety of fake PayPal sites and a bogus Etrade site.
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